Branded Digital Ukraine

17.12.2019
Evgenia Streletskaya
Представленный Бренд цифровой Украины

# Global_itf2019 Mykhailo Fedorov and Andriy Fedorov presented Digital State Brand

Vice Prime Minister of Ukraine, Minister of Digital Transformation Mykhailo Fedorov spoke about the idea of ​​a new state authority – the Ministry of Digital Transformation, whose purpose is to digitize Ukraine. 5 years – this is the deadline for the digitization of all state services, the Minister announced.

State and I or Action – a new brand introduced by the founder of the independent creative company Fedoriv Andrey Fedorov – should bring this vision to life. Brand, as a term, has long been not only a design, it has become a science of uniqueness, because people do not just need brands, they need unique products. And that’s exactly the brand of “Action”.

What it is? It is not only a logo, but an entire ecosystem that will become an integral part of the comfortable life of every Ukrainian. The state and I are the conceptual framework and ideology of a unified application with public services.

Everyone can join his testing right now (https://plan.diia.gov.ua/).